Author Archives: cktanjames

Character Mascots for Singapore Flyer

Image

Series of Singapore flyer’s mascot in various poses we were comissioned by client


Animation for Yamaha Motors

Image

We were comissioned by Yamaha Motors to do a series of animation. The aim of the animation is to promote the various motor parts like spark plug, fuel filter to their clients. We conceptualise and develop a fun way of creating more awareness for the products through the use of “anime” style and exaggeration to capture the essence of why Yamaha’s motors products.


Picture book for MOE

Ministry of Education commissioned a series of children’s picture books for preschoolers and Scrawl was selected to do one of the picture books-“I can do it!” . As the picture book was meant for pre schoolers, we use more vibrant colors and the composition of the illustration was taken into consideration to enhance the experiences of the children reading it.


Illustration for a picture book pitch


A pitch project

A pitch project for Health promotion board which called for a series of recipe that parents can share with their kids on eating healthy good, especially the greens!


CNY dinner – A Crabby affair

Our annual CNY dinner. Crabs were available this time, unlike the previous year where the restaurant ran out of them.

Photo credit of Bella, with her fancy iphone

A must have for CNY dinner- Lo Hei


Proposed concept for IDA cepas card

Problem : IDA wants to create a greater awareness on the CEPAS card and let the general public know it can be used for other purposes beside public transport.The card can be used for purchases at 7-11 , supermarkets etc but not alot of consumers are aware of it

Solution: We created a” larger than life” card and our concept revolves around the consumers using the card at ease, despite its size. We took photos of our office colleagues and “photoshopped” various items and merchandise for them. As the target audience is the general public, we try to make it impactful and tongue- in -cheek . Nothing too highbrow . Unfortunately, we did not get the project but it was  a good learning experience for us.