Series of Singapore flyer’s mascot in various poses we were comissioned by client
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We were comissioned by Yamaha Motors to do a series of animation. The aim of the animation is to promote the various motor parts like spark plug, fuel filter to their clients. We conceptualise and develop a fun way of creating more awareness for the products through the use of “anime” style and exaggeration to capture the essence of why Yamaha’s motors products.
Ministry of Education commissioned a series of children’s picture books for preschoolers and Scrawl was selected to do one of the picture books-“I can do it!” . As the picture book was meant for pre schoolers, we use more vibrant colors and the composition of the illustration was taken into consideration to enhance the experiences of the children reading it.
From left: David Beal (President, Nat Geo Entertainment), Tim Kelly (President, Nat Geo Society), 4 random Asian males.
National Geographic dropped in for a visit this week. A couple of projects are in discussion but it’s a first visit for Tim Kelly, president of National Geographic Society, to meet the team and staff working on some of Scrawl’s current productions.
In fact, Scrawl happens to have several ‘animal shows’ in production and development, starring rabbits, hares (they’re different btw), bears, zebras, all sorts of endangered wildlife, extinct animals, Chinese Zodiac animals, and a werewolf!
We’ve even got a hermit crab as the studio pet – although I’ve never seen it. I guess that’s why they’re called hermit crabs
Hopefully we’ve managed to make Nat Geo feel a little more at home with our love of animals 🙂
A pitch project for Health promotion board which called for a series of recipe that parents can share with their kids on eating healthy good, especially the greens!
Our annual CNY dinner. Crabs were available this time, unlike the previous year where the restaurant ran out of them.
Photo credit of Bella, with her fancy iphone
A must have for CNY dinner- Lo Hei
Problem : IDA wants to create a greater awareness on the CEPAS card and let the general public know it can be used for other purposes beside public transport.The card can be used for purchases at 7-11 , supermarkets etc but not alot of consumers are aware of it
Solution: We created a” larger than life” card and our concept revolves around the consumers using the card at ease, despite its size. We took photos of our office colleagues and “photoshopped” various items and merchandise for them. As the target audience is the general public, we try to make it impactful and tongue- in -cheek . Nothing too highbrow . Unfortunately, we did not get the project but it was a good learning experience for us.
Here’s a sample segment from a new series concept from Wonky Films and Scrawl Studios. It’s titled iLand, a Flash-animated project aimed at 6-12 years olds. The one and only Peter Peake (Aardman) is the writer behind the project, and what you see here was directed by Miki Cash and Joe Wood.
Funny that as we finish up on one rabbit show, another one is about to start and will consume much of 2011. Add the fact that 70% of senior management are born in the year of the Rabbit, there’s certainly gonna be lots of jumpin’ and humpin’ around this year.