Category Archives: Uncategorized

Proposed concept for IDA cepas card

Problem : IDA wants to create a greater awareness on the CEPAS card and let the general public know it can be used for other purposes beside public transport.The card can be used for purchases at 7-11 , supermarkets etc but not alot of consumers are aware of it

Solution: We created a” larger than life” card and our concept revolves around the consumers using the card at ease, despite its size. We took photos of our office colleagues and “photoshopped” various items and merchandise for them. As the target audience is the general public, we try to make it impactful and tongue- in -cheek . Nothing too highbrow . Unfortunately, we did not get the project but it was  a good learning experience for us. 


Our collaboration with wonky films on coldhardflash

Here’s a sample segment from a new series concept from Wonky Films and Scrawl Studios. It’s titled iLand, a Flash-animated project aimed at 6-12 years olds. The one and only Peter Peake (Aardman) is the writer behind the project, and what you see here was directed by Miki Cash and Joe Wood.

http://coldhardflash.com/2011/02/wonky-team-try-to-put-iland-on-the-map.html


Happy Rabbit New Year!

Funny that as we finish up on one rabbit show, another one is about to start and will consume much of 2011. Add the fact that 70% of senior management are born in the year of the Rabbit, there’s certainly gonna be lots of jumpin’ and humpin’ around this year.

Goodbye Bunny…

Hello Hare…

 

 

 


Ciao 2010

In a year that some might say wasn’t the best for the Singapore animation industry (and there are reasons that shall be left for another post), we have to be thankful that the studio has been kept busy and was able to throw a Christmas party in joyous spirits, and most of us were able to take a few days’ break to recharge. I’m not sure there are easy days for anyone in the business of animation these days. You’re either scrambling for projects or financing for them (often both), and even after the projects come in the headaches have just begun as a massive 12-18 month operation beckons. It’s also a business that hardens you with disappointments, be it a project that falls through, or one that never seems able to take off. Yet, we soldier on, as perseverance is worth dusts of gold in this game. There are no overnight success in this business, and every once of experience and dexterity the studio has acquired over the last 8 years have provided the solid basis for sustainability. Eventually, projects do come in, and perhaps this year we might even see one or two originals get off the ground. Uncertainty breeds opportunities and vice versa. The ride’s been bumpy but we’ve covered good distance so far, and even managed to bring a few more people onboard. Who knows what 2011 might bring in this ongoing voyage?

 


Rushing a project

This is a project we just completed for a client.The team had only one week to rush out the project. The video footages was provided by our client and our job scope involved creating the animation to be overlayed onto it. It was an interesting project and it’s always “fun” to rush a project to see it to completion.


Monsoon Season

View from office

December sneaked in like a silent kitten, but here in Singapore, the unmistakable sign that the year end is fast approaching is undoubtedly the thunderstorms that pelt the island almost each afternoon, courtesy of the Northeast Monsoon.

Now, it rains pretty much all year round in Singapore so we’re generally an umbrella-friendly bunch . But monsoon rain is something else. If the perennial afternoon rain we get is a pick-up truck, then monsoon rain is a 10-ton wrecker.

Indeed, we often experience our version of the 4 seasons in a single day – warm mornings, scorching mid-days, cool and windy afternoons as the clouds gather, and cold evenings after a few hours of unrelenting downpour. To qualify, ‘cold’ here really hovers around 24-26 degree Celsius.

A few weeks ago, Lisa Henson from the Jim Henson Company dropped in for a visit. After lunch we drove her to her next appointment, and the sky opened up and poured like it’s from a bucket. It’s not easy driving in one of these downpours I can tell you. Visibility is pretty much limited to 10-15 metres ahead, the rain pelts the car and windscreen like it’s trying to beat you into submission, and add to all that the general pandemonium that’s happening outside – flooded roads, roaring winds, flashes of lights from vehicles that you can’t quite tell if they’re 10 or 50 metres ahead…anyway, you get the idea.

It was apparent that Lisa’s never been in weather like that. She was visibly a mix of excitement, awe, and probably genuine concern – that her life could well be in the hands of a driver who kept looking back at her reaction to the weather through the rear view mirror instead of looking at the road ahead. Meantime the other two gentlemen in the car – Choon Meng and Chi Kong – just joked away like two kids experiencing an automatic car wash for the first time.

I’m glad to report that we got Lisa safely to her destination, and she’s even be on the email since. The ordeal appears over for Ms Henson.

Let’s see how the weather holds up for next week’s Asia TV Forum. Could have a few surprises in store for some unsuspecting overseas guests not used to torrential downpours.


A blast from the past

This is Nanoboy in pixel form .We were developing a Nanoboy mobile game prototype and this was the era WELL BEFORE before the age of the iPhone.